In an age where everything is connected, the significance of screens cannot be underestimatedWhether it’s smartphones, PCs, televisions, tablets, or even the new generation of smart devices like electric vehicles, screens serve as the crucial entry point into the universe of interconnected devices.

As we transition further into the era of artificial intelligence, display devices have become pivotal in linking various aspects of AI technologyThe current dynamics reflect a significant shift; the global display industry is now predominantly led by Chinese enterprises, particularly after a series of industrial migrations across regions such as Europe, Japan, Korea, Taiwan, and finally to mainland China.

Among these leading players is BOE Technology Group, a company contributing significantly to transforming the display sector with its forward-thinking strategy of “Screen Internet of Things.” BOE stands as a global leader not only in liquid crystal display (LCD) technology but also in the competitive realm of organic light-emitting diode (OLED) technology.

Tracing the journey from insignificance to global prominence, China’s display technology advancements have captured the attention of the world

BOE has risen to prominence as the absolute leader in the LCD sector and a formidable player in the OLED domainThe firm has made waves this year by continuously innovating, enabling its partners with high-quality products, and aiding downstream manufacturers to become top-tier players, thereby catalyzing upgrades across the entire industry chain.

The smartphone market has witnessed a considerable surge in activityOver the past two years, Chinese smartphone brands, with their performance enhancements and relentless innovation, have managed to thrive even as the market growth rate slowsThis remarkable rise is significantly supported by BOE and similar domestic display manufacturers.

The trendy foldable smartphone design is at the forefront of this high-end mobile device evolutionBOE has adeptly adapted to this industry shift by equipping top-tier smartphones like the vivo X Flip and Honor's Magic V Flip, which are among the latest flagship devices integrating BOE’s flexible OLED technology

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These innovations empower partners during moments of industrial transformation.

In the context of automotive displays, the rapid growth of electric vehicles has carved out a new market avenueEarly this year, the Geely Galaxy E8, featuring the world's first 45-inch 8K smart screen powered by BOE, was officially launchedThis display, which offers an immersive visual experience, positions the vehicle as a tough competitor amid the crowded electric vehicle market.

In April, the Zeekr 009 debuted as the first globally mass-produced vehicle equipped with BOE’s intelligent light curtain, setting a new benchmark for smart dimming technologies in automobilesSuch advancements signal the potential to implement intelligent dimming solutions widely across various vehicle models.

Beyond smartphones and automotive displays, BOE has also supplied components for BenQ’s inaugural glass-based active Mini LED gaming monitor, showcasing its commitment to diversifying its product offerings.

Observing BOE’s strategic movements, it’s evident that the company has evolved from traditional consumer electronics into new sectors such as smart cockpits, high-end gaming, commercial displays, and beyond

In the domain of Business-to-Business (B2B), BOE has equipped over 3,000 hotels under Huazhu Group with smart display terminals and collaborated with Shanghai Film Group to enhance cinematic experiences through cutting-edge LED technology in Shanghai's BOE-α Super Cinema.

Further underscoring its collaborative spirit, BOE has partnered with Qualcomm to create immersive meeting solutions based on the latest intelligent video collaboration suiteAdditionally, the company is contributing to the restoration of ancient mural artworks using AI technologies, thus breathing new life into historical treasuresThrough initiatives like these, BOE not only promotes technological advancement but also overlaps cultural preservation with innovation.

Working with leading companies like Tencent and Intel, BOE has developed the world’s first glasses-free 3D PC gaming handheldCollaborations with Dell have led to the Alienware series incorporating BOE displays, showcased at CES 2024. Meanwhile, HP has unveiled various products powered by BOE technology, demonstrating the escalating influence of BOE in the global electronic components market.

In an ecosystem where manufacturers are vying for dominance, the support from BOE has become invaluable

Particularly in the smartphone arena, while the overall industry growth has slowed, domestic brands such as Vivo continue to flourish, reflecting the latent power of BOE's supportIn fact, Vivo retained the top position in the Chinese smartphone market in the third quarter, while Honor placed fifth, marking a significant comeback in the foldable market segment.

The prowess of Chinese enterprises in display technology and downstream smartphone manufacturing has not gone unnoticed on the global stageCompanies like BOE are not only participating but also influencing a shift towards competitive supremacy in international markets.

With a reputation akin to "invisible champions," BOE has emerged with its "Powered by BOE" ethosIn the days of personal computers, consumers gravitated towards machines featuring Intel CPUs, recognizing them for their quality and performanceSimilarly, as we pivot from traditional fuel vehicles to electric alternatives, we see CATL aggressively constructing its “CATL inside” branding

The era of the “screen chain” has clearly begun; BOE has played an instrumental part in remedying the past issue of insufficient screens in the Chinese market.

Standing at the crossroads of a new industrial revolution, the “Powered by BOE” initiative symbolizes a strategic role that champions partners and propels the sector forwardIn 2021, BOE launched the first technology brand in China’s semiconductor display domain, encompassing innovations like ADS Pro, f-OLED, and α-MLED, signaling a transition towards a more collaborative and competitive business model.

When consumers evaluate televisions, smartphones, or electric vehicles, they tend to compare performance metrics and expert evaluationsThe performance of any final product relies heavily on the downstream vendors’ capabilities and strengthsPartners like BOE, Qualcomm, and CATL are essential; without their robust support, the competitive edge of consumer products can diminish significantly.

By leveraging the backing of BOE, both consumers and partners benefit from the clarity and assurance in technology choices, fostering collaborative victories

Once a behind-the-scenes entity, BOE is on the path to achieving a direct brand influence, potentially joining the ranks of household names like Intel, Nvidia, and CATL.

Embracing a holistic approach dubbed the “1+4+N Ecosystem,” BOE positions semiconductor display technology as its core, while exploring new potentials across IoT innovations, sensing technologies, MLED applications, and smart healthcare, among others.

As we look ahead to the next three decades, BOE is leading the charge with its strategic vision, laying the groundwork for pioneering advancements in glass-based and perovskite technologies that promise a transition towards smarter, sustainable developmentThe “N Curve” concept illustrates the vast array of downstream applications BOE caters to, including automotive, ultra-high-definition displays, digital art, esports, and smart energy solutions.

Despite the challenges of being in a capital-intensive, cyclical industry, BOE has achieved remarkable transformations

By focusing on screens as a starting point, the company has built a comprehensive ecosystem, transitioning from a singular device production viewpoint to a holistic interlinked approach that emphasizes collaborative value creation and sustainable business practices.

This year, BOE recorded a net profit of 3.31 billion yuan, reflecting a staggering increase of over 220% compared to the previous year, highlighting its resilient operational performance amidst increasing demandThe company's push towards leveraging value rather than price competitions stands to propel the display sector into a higher dimension.

Guided by the principles of “screen interconnectivity” and the “N Curve,” BOE continues to innovate with a laser focus on technological branding while simultaneously enhancing user engagement with contextual innovationsThis strategic direction heralds the dawn of a new growth phase for BOE that transcends traditional cycles, paving the way for a dynamic future.